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Unlocking Human Potential, Experiential storytelling and interaction design to bring a bold vision to life
Challenge
CapCo, drawing on 25 years of academic research, envisioned a future where careers are shaped by individual potential, not rigid job descriptions.
The challenge was to translate this ambitious vision into a concept prototype: one that was emotionally resonant, highly interactive, and visually symbolic of CapCo’s mission to unlock human capabilities in an AI-enabled future.
Approach
We undertook a collaborative 13-week journey from insight gathering to prototype delivery focused on transforming research into a human-centred experience.
- Capturing the Essence: Conducted stakeholder interviews and synthesised research into a clear articulation of CapCo’s “why,” “what,” and “how”
- Future Visioning: Facilitated a visioning session to define guiding principles for interaction and design with AI in a humane, personal context
- Prototyping: Built wireframes and an interactive prototype that embodied the brand’s future-state vision, with ‘Flo’, a digital assistant to guide users
- Visual Language: Developed a visual identity system using generative monograms to symbolise key traits and mindsets within the CapCo framework
Outcome
We delivered a high-fidelity experience prototype, narrative assets, and a walkthrough video to bring CapCo’s strategic vision to life.
- Created a speculative user journey aligned with the future of work and self-discovery
- Delivered a visually distinctive platform anchored in modular, symbolic branding
- Produced editable artefacts and prototypes for internal alignment and further iteration
- Enabled CapCo to communicate its refined value proposition and unlock new innovation pathways
The work served as a foundation for experience-led storytelling, empowering CapCo to advance its mission in shaping the workforce of tomorrow.
To further enhance the prototype, I created a unique visual identity for the platform, including monograms that symbolise both the individual and combinations of human capabilities. This visual language reinforced the connection between CapCo’s purpose and its innovative platform.
Other Projects
Let’s have a chat!
© 2025 Girivarshan Balasubramanian. All rights reserved.
Home
Design
Art
About
Unlocking Human Potential, Experiential storytelling and interaction design to bring a bold vision to life
Challenge
CapCo, drawing on 25 years of academic research, envisioned a future where careers are shaped by individual potential, not rigid job descriptions.
The challenge was to translate this ambitious vision into a concept prototype: one that was emotionally resonant, highly interactive, and visually symbolic of CapCo’s mission to unlock human capabilities in an AI-enabled future.
Approach
We undertook a collaborative 13-week journey from insight gathering to prototype delivery focused on transforming research into a human-centred experience.
- Capturing the Essence: Conducted stakeholder interviews and synthesised research into a clear articulation of CapCo’s “why,” “what,” and “how”
- Future Visioning: Facilitated a visioning session to define guiding principles for interaction and design with AI in a humane, personal context
- Prototyping: Built wireframes and an interactive prototype that embodied the brand’s future-state vision, with ‘Flo’, a digital assistant to guide users
- Visual Language: Developed a visual identity system using generative monograms to symbolise key traits and mindsets within the CapCo framework
Outcome
We delivered a high-fidelity experience prototype, narrative assets, and a walkthrough video to bring CapCo’s strategic vision to life.
- Created a speculative user journey aligned with the future of work and self-discovery
- Delivered a visually distinctive platform anchored in modular, symbolic branding
- Produced editable artefacts and prototypes for internal alignment and further iteration
- Enabled CapCo to communicate its refined value proposition and unlock new innovation pathways
The work served as a foundation for experience-led storytelling, empowering CapCo to advance its mission in shaping the workforce of tomorrow.
To further enhance the prototype, I created a unique visual identity for the platform, including monograms that symbolise both the individual and combinations of human capabilities. This visual language reinforced the connection between CapCo’s purpose and its innovative platform.
Other Projects
Let’s work together
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© 2025 Girivarshan Balasubramanian. All rights reserved.
Home
Design
Art
About
Unlocking Human Potential, Experiential storytelling and interaction design to bring a bold vision to life
Challenge
CapCo, drawing on 25 years of academic research, envisioned a future where careers are shaped by individual potential, not rigid job descriptions.
The challenge was to translate this ambitious vision into a concept prototype: one that was emotionally resonant, highly interactive, and visually symbolic of CapCo’s mission to unlock human capabilities in an AI-enabled future.
Approach
We undertook a collaborative 13-week journey from insight gathering to prototype delivery focused on transforming research into a human-centred experience.
- Capturing the Essence: Conducted stakeholder interviews and synthesised research into a clear articulation of CapCo’s “why,” “what,” and “how”
- Future Visioning: Facilitated a visioning session to define guiding principles for interaction and design with AI in a humane, personal context
- Prototyping: Built wireframes and an interactive prototype that embodied the brand’s future-state vision, with ‘Flo’, a digital assistant to guide users
- Visual Language: Developed a visual identity system using generative monograms to symbolise key traits and mindsets within the CapCo framework
Outcome
We delivered a high-fidelity experience prototype, narrative assets, and a walkthrough video to bring CapCo’s strategic vision to life.
- Created a speculative user journey aligned with the future of work and self-discovery
- Delivered a visually distinctive platform anchored in modular, symbolic branding
- Produced editable artefacts and prototypes for internal alignment and further iteration
- Enabled CapCo to communicate its refined value proposition and unlock new innovation pathways
The work served as a foundation for experience-led storytelling, empowering CapCo to advance its mission in shaping the workforce of tomorrow.
To further enhance the prototype, I created a unique visual identity for the platform, including monograms that symbolise both the individual and combinations of human capabilities. This visual language reinforced the connection between CapCo’s purpose and its innovative platform.
Other Projects
Let’s work together
© 2025 Girivarshan Balasubramanian. All rights reserved.