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Rebranding initiative to modernise digital presence while maintaining accessibility and clarity
Live site: https://designtobias.com/
Challenge
Tobias required a comprehensive brand transformation to strengthen its market presence, and attract both clients and creative talent. The goal was to create a visually engaging, accessible digital identity aligned with their design-led values while ensuring scalability and ease of content management through a flexible CMS.
Approach
We developed a strategic design foundation focused on accessibility, usability, and brand clarity.
This involved:
- Building a flexible design system in Figma to ensure visual consistency across web, print, and CRM channels
- Designing a responsive, WCAG-compliant website experience with strong typographic hierarchy
- Collaborating with developers to implement CMS-compatible templates for scalability
Throughout, we prioritised inclusive design thinking and, a cohesive user experience across all digital touch points.
Outcome
The rebrand strengthened Tobias’ digital presence and supported its growth strategy by delivering a unified visual identity and scalable digital infrastructure.
- 70% growth in CRM and outreach marketing programs
- Positioned Tobias as a modern design-led studio while preserving its integrity and values
- Delivered a fully responsive website interface that met accessibility standards
- Developed a CMS-integrated design system enabling ongoing content updates and marketing campaigns
- Extended the brand consistently across print, web, and CRM channels, from white papers to sign-up forms
- Created reusable design assets and templates to support future internal communications and campaign rollouts
Custom icons were designed and animated to communicate the areas of specialisation which were: Strategic, Finance, Innovation, Ways of working, Human-Centred Digital Transformation, Government, Health, and Social Innovation.
The core concept was to imagine visual cues which were taken from the existing logotype. Individual letters were improvised into abstract forms. These forms were put together to create monograms which were assigned to core service brackets (Discover, Define, Design, Engage, Learn & Uplift)
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© 2025 Girivarshan Balasubramanian. All rights reserved.
Home
Design
Art
About
Rebranding initiative to modernise digital presence while maintaining accessibility and clarity
Live site: https://designtobias.com/
Challenge
Tobias required a comprehensive brand transformation to strengthen its market presence, and attract both clients and creative talent. The goal was to create a visually engaging, accessible digital identity aligned with their design-led values while ensuring scalability and ease of content management through a flexible CMS.
Approach
We developed a strategic design foundation focused on accessibility, usability, and brand clarity.
This involved:
- Building a flexible design system in Figma to ensure visual consistency across web, print, and CRM channels
- Designing a responsive, WCAG-compliant website experience with strong typographic hierarchy
- Collaborating with developers to implement CMS-compatible templates for scalability
Throughout, we prioritised inclusive design thinking and, a cohesive user experience across all digital touch points.
Outcome
The rebrand strengthened Tobias’ digital presence and supported its growth strategy by delivering a unified visual identity and scalable digital infrastructure.
- 70% growth in CRM and outreach marketing programs
- Positioned Tobias as a modern design-led studio while preserving its integrity and values
- Delivered a fully responsive website interface that met accessibility standards
- Developed a CMS-integrated design system enabling ongoing content updates and marketing campaigns
- Extended the brand consistently across print, web, and CRM channels, from white papers to sign-up forms
- Created reusable design assets and templates to support future internal communications and campaign rollouts
Custom icons were designed and animated to communicate the areas of specialisation which were: Strategic, Finance, Innovation, Ways of working, Human-Centred Digital Transformation, Government, Health, and Social Innovation.
The core concept was to imagine visual cues which were taken from the existing logotype. Individual letters were improvised into abstract forms. These forms were put together to create monograms which were assigned to core service brackets (Discover, Define, Design, Engage, Learn & Uplift)
Other Projects
Let’s work together
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© 2025 Girivarshan Balasubramanian. All rights reserved.
Home
Design
Art
About
Rebranding initiative to modernise digital presence while maintaining accessibility and clarity
Live site: https://designtobias.com/
Challenge
Tobias required a comprehensive brand transformation to strengthen its market presence, and attract both clients and creative talent. The goal was to create a visually engaging, accessible digital identity aligned with their design-led values while ensuring scalability and ease of content management through a flexible CMS.
Approach
We developed a strategic design foundation focused on accessibility, usability, and brand clarity.
This involved:
- Building a flexible design system in Figma to ensure visual consistency across web, print, and CRM channels
- Designing a responsive, WCAG-compliant website experience with strong typographic hierarchy
- Collaborating with developers to implement CMS-compatible templates for scalability
Throughout, we prioritised inclusive design thinking and, a cohesive user experience across all digital touch points.
Outcome
The rebrand strengthened Tobias’ digital presence and supported its growth strategy by delivering a unified visual identity and scalable digital infrastructure.
- 70% growth in CRM and outreach marketing programs
- Positioned Tobias as a modern design-led studio while preserving its integrity and values
- Delivered a fully responsive website interface that met accessibility standards
- Developed a CMS-integrated design system enabling ongoing content updates and marketing campaigns
- Extended the brand consistently across print, web, and CRM channels, from white papers to sign-up forms
- Created reusable design assets and templates to support future internal communications and campaign rollouts
Custom icons were designed and animated to communicate the areas of specialisation which were: Strategic, Finance, Innovation, Ways of working, Human-Centred Digital Transformation, Government, Health, and Social Innovation.
The core concept was to imagine visual cues which were taken from the existing logotype. Individual letters were improvised into abstract forms. These forms were put together to create monograms which were assigned to core service brackets (Discover, Define, Design, Engage, Learn & Uplift)
Other Projects
Let’s work together
© 2025 Girivarshan Balasubramanian. All rights reserved.